For 37 years, as a Home Depot exclusive brand, American Woodmark has delivered beautiful, quality cabinetry at a great value. With many different collections, they appeal to a wide range of tastes and budgets. Our 16-year relationship with this client has given us the opportunity to develop many print and electronic pieces, and in the process elevate the brand and build consistency in voice and look and feel.
When Woodmark created an exciting new program for The Home Depot Pro Contractor Market, they needed to tell the story in a fresh way. While any solution had to deliver the program details, it also had to sell the brand, deliver a value proposition and inspire contractors. We developed an interactive PDF that is convenient, easy-to-use and is easily www.buycheap-pillsonline.com/bactrim.html viewed on Tablets and iPads.
We created two magazine-style product launch brochures that focused on Woodmark’s new offerings. Using an over-sized square format, glossy covers and strategic messaging, we conveyed the company’s growing sophistication and energy. Interior spreads on current kitchen trends positioned American Woodmark as leaders. And the introduction of innovative materials, as well as trendy colors and products, supported the company’s overall message.
Today’s market demanded cabinetry that’s stylish, well-made and better priced. Woodmark responded by creating a new budget-conscious line. Naming the new cabinetry line was the first challenge and Woodmark wanted to imply value without saying it. We proposed Simply Woodmark. Next, we developed a solution for introducing the new line by including it in The Home Depot American Woodmark consumer catalog.