As an exclusive Home buy zithromax online Depot cabinetry brand, American Woodmark works hard to keep up with the latest kitchen trends. They’re constantly updating their offerings and services, and as a result, they’ve elevated their brand. The company wanted to convey this exciting momentum, along with new products, in recent launch presentations to Home Depot designers.
We created two magazine-style brochures that focused on American Woodmark’s new attitude, as well as their new offerings. Using an over-sized square format, glossy covers and strategic messaging, we conveyed the company’s growing sophistication and energy. Interior spreads on current kitchen trends positioned American Woodmark as leaders. And the introduction of innovative materials, as well as trendy colors and products, supported the company’s overall message.
Simply Woodmark Launch
For 35 years, as a Home Depot exclusive brand, American Woodmark has delivered beautiful, quality cabinetry at a great value. With eleven different collections, they appealed to a wide range of tastes and budgets. But today’s market demanded something more – cabinetry collections that were stylish, well-made and better priced. American Woodmark responded by creating a whole new budget-conscious line, complete with two new styles.
Naming the new cabinetry line was the first challenge. American Woodmark wanted to imply value without saying it. They also wanted the new line to be distinct from their original brand. We proposed Simply Woodmark. Next, we created a sales sheet to bring Home Depot designers and consumers up to speed. Then we developed a solution for introducing the new line by including it in The Home Depot American Woodmark consumer catalog.
Woodmark Pro Interactive PDF
When Woodmark created an exciting new program for The Home Depot Pro Contractor Market, they needed to tell the story in a fresh, yet very flexible way. While any solution had to deliver the many details of the program, it also had to sell the brand, delivering a value proposition and inspiring contractors to use Woodmark products.
We developed an interactive PDF that is both convenient and easy-to-use. This sales tool feels similar to a web site, and lets the viewer navigate through everything from ‘why choose us’ to pro collections, service and support, an inspirational gallery and more. Easily viewed on Tablets and iPads, the electronic, interactive format makes sales presentations interesting, engaging and handy.
Spring Training Program & Posters
Twice a year, American Woodmark introduced new products and services to the kitchen designers at The Home Depot. These launches always necessitate creating a fresh way to share the news. For their Spring launch, we came up with a program that scored big on education and excitement.
Our Spring Training campaign hit it out of the ballpark with a theme that was catchy and vehicles that were fun, informational and engaging. New products were featured on over-sized baseball cards, complete with important ‘stats’ on the back. An interactive training guide offered fun drills to help designers learn all the details.