For the Paris Air Show, ATI partnered with Bradley Brown Design to transform its hospitality chalet into a fully immersive brand environment. Every element—from large-scale environmental graphics and digital displays to an interactive touchscreen experience—was designed to communicate ATI’s innovation, capabilities, and leadership within the aerospace industry.
The result was a cohesive brand experience that engaged visitors before, during, and between meetings, turning the chalet into a powerful extension of the ATI brand.
The chalet served as ATI’s home base during the Paris Air Show, creating a unique opportunity to immerse visitors in the brand. Working closely with fabrication and installation partners, we developed a environmental graphics that included both the exterior and interior spaces.
Large-format graphics, architectural branding elements, and carefully integrated messaging transformed the chalet into a destination that reflected ATI’s position as a global leader in advanced materials and aerospace innovation. Every surface was considered as an opportunity to reinforce the brand and create a memorable visitor experience.
Visitors waiting for scheduled meetings had an opportunity to engage beyond traditional signage and presentations. To capitalize on those moments, we designed an interactive touchscreen experience that allowed guests to explore ATI’s products, technologies, markets, and capabilities at their own pace.
Our role focused on user experience strategy, information architecture, and interface design, ensuring complex technical information could be accessed quickly and intuitively. The result was a digital experience that encouraged exploration and nurtured meaningful conversations between visitors and ATI representatives
