The Burns White Medicare Compliance Group was successful with its current clients, but they were relatively unknown by others. They were missing out on opportunities, and the competition was fierce. Burns White needed to find a way to stand out – a challenge made even tougher in an industry often considered to be a quick-fix commodity.
New positioning statement
We recommended that Burns White engage in a branding buy seroquel process that would pinpoint their advantage in the market. After extensive and enlightening research, we developed a creative strategy that included a new tagline, a totally overhauled website and blog. Now, Burns White has new messaging that delivers its differentiators, and a website that offers a distinctive brand, as well as increased functionality, interactivity, and search engine optimization.