Northwest Bank was evolving from a neighborhood savings and loan into a full-service financial institution. They engaged us to develop a brand campaign to launching their refreshed brand to their employees and customers. Our campaign theme, “We are Northwest,” was the common thread throughout various communications tactics. Short videos highlighted customers who experienced success as a result of their partnership and support from Northwest. Northwest provided access to featured customers, branch locations and their teams.
Partnering with Argentine Productions, we went on location in Pennsylvania, Ohio and Western New York to capture a series of Northwest customer stories. The powerful on-camera testimonials communicated the strong relationships that Northwest built to nurture the success of their clients’ businesses.
We focused on keeping Northwest’s customer-centric values alive in a brochure that combined their successful past with their exciting future. Brand colors and images evoke friendliness and connection and elevate the brand without losing their “neighborhood bank” service personality. Annie O’Neill’s photography was a perfect match for the brand.
We created an intranet microsite to help Northwest launch their new branding to their internal team. It served as the hub for branding updates, news and information. The messaging and design reflected the new brand.
Northwest was looking to brand their business banking services, so we designed the Northwest 360 logo. We were able to use our in-depth knowledge to create a recognizable logo using the secondary colors of the brand color palette to represent their suite of products.
