C2 Paint Video

The Challenge

C2 Paint had developed a unique way to approach color and paint formulation. Their paints do not contain any black, which allows the paint to reflect natural light better. To convey this amazing difference, C2 Paint wanted a video to train vendors and educate dealers.

The Strategy


The first step in developing this video was creating a storyboard and script. Then we worked with existing stock footage to bring it to life. We recorded the voice-over, selected music, and produced the video entirely in-house. By showing the colors of nature mirrored in the colors of rooms, the finished piece beautifully describes the C2 difference, educating and amazing viewers.