II-VI Annual Report
The Challenge
II-VI Incorporated is a global leader in engineered materials, optoelectronic components and optical systems. We have been designing their award-winning Annual Reports for over 25 years, evolving the design as the company has grown and expanded, and even assisting in key initiatives such as creating brand guidelines and updating their website. Our challenge is to continue to innovate with their design as we support them into the exciting future of their business.
The Strategy
Annual Report
Winner: GDUSA Awards 2021
Every Annual Report is based on II-VI’s brand guidelines to maintain a consistent and identifiable look, while also finding ways to innovate with new design styles through the years. Their latest 2021 Annual Report includes detailed infographics and a beautiful golden cover for their 50th anniversary.
Brand Guidelines
The brand guidelines included primary and secondary typeface families that could be used across print, digital, and display media, as well as brand elements such as background patterns. These guidelines helped to create identity systems for other materials such as business cards, stationary, fact sheets, brochures, spec sheets, display materials, and presentations.
Website
For the website, we established a modular grid system to organize content and create a clear hierarchy, alongside a sophisticated design aesthetic that reflected the technical nature of their business. We used the background pattern developed in the brand guidelines as a key element of the website, and our team also wrote the tagline “Materials that matter” to give II-VI a clear positioning statement.
