PPG Paint & Metal Color Sample Folder

Winner: GDUSA Package Awards 2021

The Challenge

PPG was looking for a creative way to showcase their paint colors, as well as display metal samples. They asked us for a different packaging idea that they could give away at targeted sales meetings as a functional and memorable gift. Our goal was to create a truly unique item that would show off PPG’s coating colors and allow for easy interaction with the samples.

The Strategy

Accordion Sample Folder

Our solution was an artistic, accordion-style sample folder where the audience could mix and match colors to create pairings for siding, trim, and roofing materials. The illustrations are mixed with gorgeous photography that is all brought together by key words that describe the aesthetics of the PPG colors. The ribbon was even hand selected by one of our designers, as this was a one-of-a-kind piece, and the high end paper material made the folder feel luxurious.