Following the expansion of its wastewater solutions portfolio, PPG’s Protective and Marine Coatings Division needed a comprehensive campaign that would help customers, engineers, contractors, and sales teams understand an increasingly broad range of products for wastewater applications. The challenge was not simply introducing coatings, it was creating a clear visual of an entire wastewater treatment system.
Through original content development, technical illustration, interactive media, and publication design, we transformed complex coatings information into a customer-focused experience that made product selection, system understanding, and solution discovery easier than ever.
The online brochure introduced PPG’s expanded wastewater systems portfolio through a combination of technical content and compelling imagery.
One of the most powerful elements of the online brochure were interactive 3D facility illustrations. Users could quickly understand how systems connected, where products were applied, and identify where specific PPG solutions were used throughout the wastewater system.
Working from research and interviews with engineers, we developed a print version of the brochure that translated highly specialized information into content that could be understood by both technical and non-technical audiences. The publication established a clear framework for understanding the products, applications, and value of the PPG’s wastewater systems portfolio of coating solutions.
PPG wasn’t promoting a single product. They were introducing a complete wastewater protection platform following the Raven acquisition. The trade show booth featured large-format facility imagery, product and systems messaging, and product brochures that reinforce the idea that PPG could now protect virtually every asset throughout a treatment facility.
