St. Clair Hospital embarked on the largest project in its history: a new building to provide outpatient care. The hospital engaged us to developing a capital campaign theme, brochure, and video that would position St. Clair as a thriving institution that excelled at delivering best-in-class health care.
We created a video featuring architectural renderings and key stakeholder testimonials from doctors, patients, and donors. We added demographic healthcare statistics to show St. Clair’s value to the community. A follow-up video produced during mid-construction featured time-lapse photography and drone footage.
The capital campaign theme of growth was expanded to include groundbreaking legacy, vision, care, medicine, service and philanthropy—all topics that were supported by messaging, graphics, photographs and testimonials throughout the brochure.
We decided on an oversized brochure to add emphasis to the horizontal architectural renderings. A pocket folder at the back allowed for customization with a personal note/letter. We interviewed and photographed nurses, doctors, patients, donors and volunteers to help bring the St. Clair story to life.
The fundraising video played in the hospital lobby exhibit alongside a lighted billboard with the theme and project details,.
