Choosing a Different Horizon

Project
Recruitment Campaign
Client
United States Merchant Marine Academy
Service
Publications, Promotional
Category
Design, Environmental

Making a Strong First Impression

The U.S. Merchant Marine Academy engaged us to redesign their recruitment materials to appeal to prospective students, parents, and counselors. Our new designs featured bold messaging and compelling imagery that positioned the Academy as a gateway to adventure, leadership, and opportunity.

Recruitment event displays

Designed for college fairs, recruitment events, and admissions outreach, the display system was created to capture attention in highly competitive environments. Large-scale imagery and concise messaging communicate the Academy’s unique combination of leadership development, global experience, and career opportunity within seconds. The result is a visual presence that draws prospective students into deeper conversations with admissions representatives.

Campus Guide

This foldout campus guide serves as both an introduction to the Academy and a practical resource for campus visitors. A custom illustrated map, clear wayfinding, and concise content help prospective students and their families navigate the campus while gaining a better understanding of the facilities, programs, and student experience. The compact format makes it easy to distribute during tours, open houses, and recruitment events.

Viewbook

The viewbook was designed to provide prospective students with a deeper understanding of the Academy experience. Through compelling photography, student-focused storytelling, and a clear presentation of academic pathways, the publication highlights the unique opportunities available to cadets—from hands-on maritime training and leadership development to global travel and career preparation. The piece balances inspiration with information, helping students envision their future at the Academy.

Brochure with poster

This innovative foldout piece functions as both an informational brochure and a large-format poster, extending its value well beyond the initial interaction. The brochure format delivers key information about the Academy’s programs, opportunities, and admissions process, while the expanded poster serves as a lasting visual reminder of the experience and possibilities the Academy offers. Designed to be kept rather than discarded, the piece reinforces the brand message long after recruitment events have ended.

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