PPG Paint & Metal Color Sample Folders

Winner: GDUSA Package Awards 2021 and GDUSA Awards 2021

The Challenge

PPG was looking for a creative way to showcase their paint colors, as well as display metal samples. They asked us for a different packaging idea that they could give away at targeted sales meetings as a functional and memorable gift. Our goal was to create a truly unique item that would show off PPG’s coating colors and allow for easy interaction with the samples.

The Strategy

Accordion Sample Folders

Our solution was an artistic, accordion-style sample folder where the audience could mix and match colors. We created two companion pieces – one that was targeted towards residential applications that spoke to architects, and one that was targeted to a more industrial audience. Both pieces use illustration along with key words to describe the aesthetics of the PPG colors, a ribbon hand-selected by one of our designers, and high-end paper for a luxurious feel.

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