PPG PITTHANE ULTRA LS Product Launch
The Challenge
Protective and Marine Coatings was promoting a new coating that had a unique benefit for their customers – it was a low sheen solution to help reduce glare near roadways. They were looking for a new approach to graphics that would help reach the architect and engineer audience, as well as a variety of cohesive marketing materials.
The Strategy
Video
Our video brought this product to life and used the low sheen benefit as its driving force and main message. This video was created entirely in-house, using blueprint-inspired graphics to appeal to the engineer and architect audience. We also developed targeted messaging with key words like “engineered” and “built” for audience-specific value statements.
Social Media
We created social media posts that PPG could promote on their social channels, and we used the blueprint graphic as well as close-up imagery to draw visual attention and keep all the pieces of this launch cohesive.
Sell Sheet
In addition to the digital pieces, we also created a print piece that could be used by salespeople at tradeshows and customer visits to promote this product. The imagery and messaging were consistent with the video, and we were able to go more in depth about the low sheen benefits.
