St. Clair Hospital Capital Campaign
The Challenge
St. Clair Hospital asked for our help to launch a capital campaign to raise funds for an innovative new outpatient facility. This campaign allowed us to share the stories of doctors, patients and donors, and blend these stories together to create one message: St. Clair is changing lives through their groundbreaking care. We strived to narrate St. Clair's impact on the community and how this new outpatient facility would serve to make the Pittsburgh area stronger.
The Strategy
Brochure
Our first element of this capital campaign was a brochure that introduced the theme of Groundbreaking Growth. Featuring oversized building renderings as well as editorial-style portraits of doctors, nurses, and patients, this brochure reflected St. Clair’s commitment to leadership and innovation in the medical field, as well as its new building initiative.
Videos
We created two videos, one at the beginning of the campaign and one partway through, in order to show the progress of the campaign and need for continued donations. The first video featured animated 3D renderings of the new facility as well as photos of real patients whose lives have been positively affected by the organization. The second showed the progress on the construction as well as interviews from actual donors, who encouraged continued support to the cause.
Lobby Display
The final piece of St. Clair’s capital campaign was the beautiful lobby display that combined all of their marketing materials into one stunning presentation. With a backlit display, brochure rack and video panel, it was able to raise awareness and donations for the new outpatient center.
