PPG and Dow Sustainability Partnership Video
The Challenge
We were honored to be a part of a game-changing collaboration between PPG and Dow. Both companies wanted a video to announce their partnership and commitment to the Sustainable Future Program, developed to accelerate adoption of low-carbon technologies. One of the highlights of this collaboration was showcasing real projects, including the coating of the Peace Bridge.
The Strategy
Video
As part of this announcement, we assisted with the creation of a co-branded video for use on social media and other digital platforms. Our team was tasked with interview questions, script writing, creative direction and video editing to bring this video to life and promote PPG and Dow’s innovative technology.
