PPG FLOORING Product Launch Campaign
The Challenge
PPG was launching a brand new flooring line and needed a comprehensive approach that included both print and digital materials to announce this exciting product line to their internal teams and their customers. They wanted PPG FLOORING to have a distinct look that differentiated it from all of their other products.
The Strategy
Brochure
The brochure broke down the flooring line into 4 product systems, for which we created iconography, selected photography, and wrote copy that all worked together to define the different system environments. We used PPG’s color palette in a unique way to identify each system using consistent visuals.
Social Media
We created a series of social media posts that introduced the new product line and also highlighted the 4 systems, using cohesive visuals from the brochure and calling out industry segments to speak to PPG’s specific audiences.
Ads
We created both print and digital ads and wrote the tagline “Be a Step Ahead” to communicate the excitement and innovation of the new product line. These ads were placed in industry-specific publications and websites based on the client’s media plan.
